DCF conceptualized and created a multi-platform social game for BBC America’s Orphan Black, a science fiction television series about genetically identical individuals who were planted in unsuspecting birth parents and nurtured in a variety of environments.

CONCEPT

Engage fans with interactive social media mystery game that spans across several social platforms and builds anticipation for the season three premiere of Orphan Black.

EXECUTION

Embarking on a mission to help Sarah Manning find additional clones, players searched for clues using the hashtag #FindOrphanBlack on various social sites. DCF prepared a script specifically for the game and created GIFs, Vines and video clips that were unveiled each week with a clue. If fans gathered 4 out of the 6 clues, they could unlock the first 10 minutes of the season premiere.

RESULTS

The social campaign successfully engaged fans and increased buzz for the season premiere.
The series renewal for a 4th season was largely influenced by its online presence and dedicated fan base
The game drove a significant bump in activity across Orphan Black’s social channels.