moonbeam_computers

CONCEPT:

Comedy Central’s Dazzle Novak is quite the ladies man. Just imagine if he could be your “virtual” boyfriend (or Pizzaz Miller as your virtual girlfriend). DCF designed and produced an app to create buzz for the series, increase engagement and identify potential superfans.

EXECUTION:

After downloading the APP, fans receive flirty texts, pics, and audio messages from their favorite Moonbeam characters.
The highly interactive application also allowed users to take pictures and place themselves into photos with their famous boyfriend/girlfirend and share them across social platforms.
Users would also receive alerts when new episodes available.